The holidays are just around the corner! You’ve decked your halls, but did you remember to deck your calls?
If your business utilizes an on-hold messaging service, it’s important to update your verbiage for the festive season.
Not only does it keep your on-hold content fresh, it also gives you the opportunity to relay valuable seasonal information about your company.
Updating your on-hold message content for the holidays allows you to:
Notify callers of your hours of operation throughout the holiday season.
Some companies shutdown entirely for several days, while others lengthen their hours to meet customer demand. Keeping callers informed of your modified hours saves them time and allows them to plan ahead for closures, etc.
Thank your customers for their patronage over the past year.
Showing your callers you appreciate them goes a long way when it comes to customer retention. By thanking them for spending their hard-earned money with you, you’re fostering a positive customer service relationship.
Reinforce current sales & marketing campaigns.
For some businesses, the holiday season can represent as much as 30% of their annual sales, so it makes sense to utilize “hold” time to fill customers in on your latest holiday deals or product specials. This creates brand consistency and, more importantly, can increase sales.
Now you know the “why,” but what about the “how?”
So, what’s the best approach to composing holiday on-hold messages for business?
Depending on the nature of your business, you may wish to lighten up the content of your message for the holidays. Think Christmas movie trivia, or fun facts about festive traditions. This change can demonstrate a different side of your business to your customers and further endear you to them.
It’s also important to take religious beliefs into account. Nondenominational well wish greetings are a safe bet for businesses that have a diverse culture and don’t wish to offend or exclude anyone. A simple “Season’s Greetings” or “Happy Holidays” covers a wide range of beliefs and still conveys a message of warmth and joy.
However you choose to say it, spreading some holiday cheer is a great way to keep callers entertained, informed, and engaged while they’re on ho-ho-hold.
