Tips & Tricks To Get The Most Out Of Your Business Phone

94% of all marketing budgets are spent on inducing a customer to call, while only 6% is spent on handling the call once it is received. Here are a few ways that message on hold can maximize the effectiveness of your business telephone.

1. Improve Call Retention. Eliminate abandoned calls and keep your callers on the line with your business. (Avoid costly hang-ups and sales lost to the competition).
You spend a lot of money annually to get your phone to ring.  Inevitably some calls need to be placed on hold.  If your callers are not engaged, they will hang up or call your competitors, leading to lost sales opportunities.

2. Increase Awareness.  Inform callers of sales, promotions and unique products specific to your company and educate them  about your business. 
Customers may know you for a specific product or service but are unaware of other areas that you can assist them.

3. Customer Retention.  Up-sell current customers with targeted, point of purchase products and improve the overall customer experience.
In this competitive, cost driven economy it can be difficult to keep customers coming back to your business for the products and services they need.